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Straight answers before you spend a cent.
Side-by-side comparisons written by working artists, including when another option is the better choice.
3D rendering vs product photography
3D product rendering beats photography when you need many angles, colourways or SKUs, visuals before the product exists, or shots a camera can't get, such as exploded views. Photography still wins for real people, food and authentic lifestyle moments. Many brands use both, with CGI for the catalogue and hero visuals and photography for people-led content.
Read the comparison →3D studio vs freelancer vs in-house
Hire a freelancer for small, one-off tasks with a tight budget. Build an in-house team when you have constant, full-time volume. Choose a small specialist studio when you need reliable quality across modelling, animation, editing and delivery without full-time salaries. That's the gap most growing brands, agencies and game studios fall into.
Read the comparison →CGI ads vs live-action shoots
CGI ads are better for products, tech, cars and ideas that need impossible camera moves, perfect control or reuse across many formats and campaigns. Live-action is better when real people, emotion and real locations carry the story. A hybrid, with live footage plus CGI product shots, often gives the best of both.
Read the comparison →AI video vs 3D animation
AI video is fastest for mood films, concepts, backgrounds and high-volume social content, but it still struggles with exact products, logos, text and consistency between shots. 3D animation gives precise control and accurate products. The strongest results in 2026 come from hybrid workflows, with 3D for the product and AI for environments, variety and speed.
Read the comparison →Outsourcing 3D & video to Sri Lanka
Outsourcing 3D, CGI and video work to an experienced Sri Lankan studio typically gives you comparable quality to Western studios at a noticeably lower cost, with English communication and working hours that overlap with Europe, the Middle East, Asia and Australia. The main thing to check is the studio's portfolio and process, not its location.
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