AI-generated brand mascot campaign
ER Works Mascot × Colombo
Our own ER Works mascot, a robot in branded streetwear with a glowing visor face, placed photorealistically at Colombo's Lotus Tower. It shows how we keep a brand character consistent and on-brand in AI-generated scenes.
- Type
- AI brand visual
- Location
- Lotus Tower, Colombo
- Format
- 9:16 social
- Tools
- Generative AI image models, Compositing, Colour grading
The brief
Create a social-ready hero image for our own brand: the ER Works mascot as a real-feeling character in a real, recognisable place. It had to look like a photo, not “obviously AI”.
The approach
The hard part of AI content is consistency. Logos warp, faces drift and outfits change between images. We locked the character’s design first: the helmet visor face, purple light accents, the ER Works logo on the hoodie, cap and shoes, and the armoured joints. We then directed the scene around it, with a low hero angle, a bright Colombo afternoon, the Lotus Tower and fountains, and real perspective and shadows.
- Brand accuracy: logo placements checked and corrected by hand.
- Photoreal grounding: lighting, shadows and scale matched to the location.
- Social format: a vertical 9:16 frame built for Instagram, TikTok and Shorts.
The result
A brand character that can appear anywhere in the world, in any season or campaign, without a shoot or a costume. We use the same workflow for client mascots and products, combining real 3D models with generative AI so the brand always looks right. See our AI content production service.
